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Noreena Hertz
Eyes Wide Open: How to Make Smart Decisions in a Confusing World
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Вернуться на страницу книги Eyes Wide Open: How to Make Smart Decisions in a Confusing World
Оглавление
Страница 1
Страница 2
Copyright
Страница 4
Contents
Страница 6
STEP ONE
Get to Grips with a World in Hyper-Drive
Think Yourself Smarter
Drowning in the Deluge
Drip, Drip, Drip, Ping, Ding, Ring
The Age of Disorder
Get with the Programme – How to Be an Empowered Decision-Maker
QUICK TIPS FOR GETTING TO GRIPS WITH A WORLD IN HYPER-DRIVE
Страница 14
STEP TWO
See the Tiger and the Snake The Tiger and the Snake
All That Glitters …
The Unicycling Clown
From PowerPoint to Hypnotised Chickens
The Cult of the Measurable
All That Counts
Glass Half Full
How Not to Spot Aspirin Poisoning
Detach from the Past – Lessons from Hollywood and Helsinki
The Truth about Harry
How to See with Eyes Wide Open
Takeaways
QUICK TIPS FOR SEEING THE TIGER AND THE SNAKE
STEP THREE
Don’t Be Scared of the Nacirema Body Rituals and Magic
Youth-Infused Lies at the Beauty Counter
Verbal Avalanches …
… and Verbal Snowballs
The Trouble with Wayne
Beware of Anchors When Buying a House
The Strange Case of Mr Jones
See, Hear, Touch, Smell: Why a Waitress Wearing Red Gets a Bigger Tip
Reclaim the Truth
Takeaways
QUICK TIPS TO AVOID BEING SCARED OF THE NACIREMA
Страница 39
STEP FOUR
Ditch Deference and Challenge Experts From Harley Street to the Mayo
Men in White Coats
The Sham in Expert’s Clothing
From Monkeys to Garbage Collectors
From Alan Greenspan to Bernie Madoff
Follow the Money
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