Читать книгу Little Black Book - Otegha Uwagba - Страница 6

If you’re a working woman and you’ve picked up this book, it’s probably because you’ve got some questions. Maybe you’re just starting out, or maybe you’re already pretty experienced. Still, you’ve got questions. You’re in the right place – read on.

The book you’re holding right now is a curation of career advice and insights inspired by my own experiences as a young woman trying to make my way in the world. Despite having been lucky enough to start my career at some of the world’s top ad agencies, and later working for cult youth brand Vice, after a few years I found myself at something of a career crossroads: completely unsure of what to do next, but knowing deep down that I needed to make a change – sound familiar?

Feeling certain my own experiences couldn’t be unique, and desperate to connect with other like-minded women, I decided to combine the things I’m most inspired by – creativity, women and work – into a platform that could support and inspire working women everywhere. Enter Women Who: a modern community connecting women who, separately, are all having the same thoughts when they wake up in the morning. Women who are striving for more. Women who, like me, want – or need – to make a change.

Because things are changing, aren’t they? The offices, studios and coffee shops where we spend the majority of our waking hours are constantly evolving, and with them the rulebook on how to build a successful and fulfilling creative career. For the generation of fiercely ambitious and entrepreneurial women that I’m a part of, navigating that ever-changing landscape throws up a bunch of complex questions – from little things like how to write a sensitive email, or use Instagram to your advantage; to the big, existential, career-defining quandaries, like how to build the kind of personal brand that opens doors, whether to try freelancing or not, and of course, the lifelong dilemma every creative faces – how to find that delicate balance between starving artist and corporate shill.

All of which brings us right back to this book, which I wrote to help answer all of those questions (and a few more besides), and to show you how you can achieve success on your own terms – whatever those may be.

Because if there’s one thing I’ve learned along the way, it’s that we all have ideas – sometimes we just need a little help figuring out how to make them happen.

So – let’s get to work, shall we?

To find out more about Women Who visit www.womenwho.co or follow @womenwho on Instagram, Twitter and Facebook.