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Chapter 4

PUBLIC SPEAKING 101

HOW TO GIVE A KICK-ASS PRESENTATION

‘I like a good speaker, and I appreciate an intelligent audience.’

– Dorothy Parker, poet, writer and critic

To thrive in the creative industries, you’ve gotta give good pitch. Being an effective saleswoman – of your work, of your ideas and of yourself – is one of the most useful skills you can cultivate, which means mastering the art of giving convincing presentations. Read on for some tips and tricks that can be applied in most situations, whether you’re giving a talk at an event, or pitching to a prospective client, investor or employer.

WORD COUNT

If you’ll be delivering your talk using a slide show, keep the number of words on each slide to an absolute minimum. There’s nothing more boring than sitting through a talk where the entire contents are written out on each slide – people will

Little Black Book: The Sunday Times bestseller

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