Profiling The Fraudster

Profiling The Fraudster
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The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score Explore the intricacies of the Display Network and learn how to interpret reports Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations Understand advanced bidding strategies, and how to best organize and manage an AdWords account Learn how to best test everything from landing pages to ad copy The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.

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Padgett Simon. Profiling The Fraudster

Preface

Acknowledgments

Part I. Occupational Fraud and Corruption

Chapter 1. Introduction to Occupational Fraud and Corruption and Recent Trends

Deception through Breaching Trust

Global Trends in Occupational Fraud

The Cost of Occupational Fraud and Corruption

Types of Occupational Fraud

Early Fraud

The Fight against Fraud

Profiling as a Solution

Chapter 2. Types of Occupational Fraud and Corruption

A Myriad of Fraud Schemes

Cybercrime

Chapter 3. What Is Fraud and More Specifically Occupational Fraud?

The Association of Certified Fraud Examiners' Definition

The American Institute of Certified Public Accountants' Definition

Statement of Auditing Standard No. 99 Definition

The Institute of Internal Auditors Definition

Duration of Fraud Schemes

Chapter 4. Corruption

The Geography of Corruption

The Fight against Corruption

Corruption and the Public Purse

Cultural and Legal Influences on Corruption

Chapter 5. Normative Crime Analysis and Investigative Psychology

Fraud Is Not a Norm

Investigative Psychology

Chapter 6. The Fraud Triangle Becomes the Fraud Diamond: A Journey through the Theory

The Fraud Triangle

Fraud Risk

The Theory Shaping Early Fraud Profiling

Part II. Profiling the Fraudster

Chapter 7. Using Profiling in the Fight against Crime and Occupational Fraud

The Mind of Adolf Hitler

Development of the Psychology

Modeling

Modeling in Fraud Detection

Chapter 8. Criminal and Fraud Offender Profiling

The Criminal Mind-Set

Investigative Psychology

Fraud Offender Profiling

Profiling Challenges

Chapter 9. Behavioral Warning Signs or Red Flags

How Red Flags Help Us Discover Fraud

Management Red Flags

Changes in Employee Behavior Representing Red Flags

Fraudsters Living beyond Their Means Exhibit Key Red Flags

Red Flags in the Accounting System

Behavioral Characteristics as Red Flags to Fraud

Chapter 10. Motivation and Opportunity as Key Indicators

The Motivation

The Opportunity

Chapter 11. Profiling Individual Behavior and Characteristics of a Fraudster

Perpetrator's Gender

Perpetrator's Age

Perpetrator's Tenure

Perpetrator's Education Level

Behavioral Red Flags Based on Perpetrator's Position

Behavioral Red Flags Based on Scheme Type

Behavioral Red Flags Based on Department

Chapter 12. Profiling the Fraudster's Position and Department

Perpetrator's Position

Perpetrator's Department

Chapter 13. Profiling the Fraud Methodology or Modus Operandi

Collusion

Position of Employment Creates the Opportunity

Many Ways to Defraud an Organization

Chapter 14. Profiling the Victim Organization and Its Geography

Fraud Victim Organizations by Geographic Location

Corruption Cases by Region

Types of Fraud Victim Organizations

Size of Fraud Victim Organizations

Methods of Fraud in Small Businesses

Industry of Fraud Victim Organizations

Corruption Cases by Industry

Chapter 15. Profiling the Consequences

Legal Proceedings and Loss Recovery

Losses Recovered

An Often Unconsidered Consequence

Chapter 16. Using Case Studies for Profiling Fraudsters

Why Reinvent the Wheel?

Some High-Profile Fraud Cases

Chapter 17. The Use of Offender Profiling in Forensic Investigations

Collation of Information

Fraud Crime Intelligence

Intelligence-Led Investigating

The Value of Offender Profiling

Improved Internal Controls

Part III. Building a Fraud Profiling Methodology for Your Organization

Chapter 18. Profiling as Part of Your Sound Antifraud Program

Antifraud Controls at Victim Organizations

Antifraud Controls in Small Businesses

Antifraud Controls by Region

Effectiveness of Controls

Control Weaknesses That Contributed to Fraud

Types of Offender Profiling

Chapter 19. Information Sources and the Role of Data Mining

Forensic Profiling and the Use of Data Mining

Supervised and Unsupervised Learning

Privacy and Ethical Concerns Surrounding Data Mining

Contributing to the Profiling Mechanism

Chapter 20. Fraud Profiling Your Organization

Personal Particulars of the Offender

Obtaining Modus Operandi Information

Determine the Motive of the Offender

Opportunity

Red Flags

Lifestyle Change

Chapter 21. The Process of Developing a Fraud Profile

Development of a Fraud Risk Assessment

Development of the Fraud Profile

Development of a Fraud Detection Net

Chapter 22. The Role of the HR Recruitment Process in Profiling

Perpetrator's Criminal History

Perpetrator's Employment History

Controlling Human Risk

Effective Human Performance

HR Departments Closing the Door on Fraud

The Curriculum Vitae: Fact or Fiction?

Bibliography

About the Author

About the Association of Certified Fraud Examiners and the Report to the Nations on Occupational Fraud and Abuse

About Certified Fraud Examiners

About the ACFE's 2012 Report to the Nations on Occupational Fraud and Abuse

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Отрывок из книги

Profiling the Fraudster

Removing the Mask to

.....

• A step-by-step approach to using profiling and investigative psychology to manage fraud risk.

• Designing fraud profiling methodologies to suit your organization.

.....

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