Читать книгу Decision Intelligence For Dummies - Pamela Baker - Страница 28

Disgruntlement with the limitations of traditional data mining is growing. Increasing frustration often leads to both the business side and the AI and IT sides starting to wonder aloud: “What’s the point?” But as geeks and businesspeople are wont to do, they realized that there is a point — they just hadn’t arrived at it yet.

Eventually, the data driven model was flipped into a decision driven model as people experimented with making the point first and working their way back to the start from there. Decision intelligence is the name of the game where the gamers can all be winners. Now every move made has a point — a point that has value. That’s because the point is based on a decision aimed at creating a specific business impact.