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6.2.3. Entrepreneurship

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I wanted to find meaning, to be true to myself, to grow, and to pass it on to others”. It is this deep faith that led her to want to stay aligned with what she really wanted: to create freely and without constraint, to bring to light the beauty of the world around us, to celebrate this universal beauty: “because I deeply believe that contacting this beauty can change our vision of the world and make us want to preserve it”. It is in this part of the interview that we realized a common interest: Eckart Tollé and his approach to life. Both the lived past and the desired future are only illusions. It is necessary to build and to realize oneself in the present tense. Why the digression? Because “everything is readable when you take the time to understand what you are going through; of course, a big salary is not enough to fill a life”.

Lise left the large Group and founded an Innovation Consulting agency, Lise Bellavoine Conseil. It turns out that this large group became its first customer. “Ive been so lucky. My expertise had been much appreciated during all these years, we are now weaving together a new path, and it is also a beautiful story”. Lise, makes her reconversion with greater freedom in doing so, while continuing to flourish in innovation. “Inventing the future is natural for me and I trust life”. She can offer creative concepts and innovative methodologies that are highly appreciated.

Her advice on innovation is specific, and she demonstrated this to me, in the respect of confidentiality and deontology that is required. Her concept: to reinvent approaches in cosmetics (a field in which she has expertise) by using innovative approaches resulting from the intervention of other fields (e.g. paper, food, textiles, etc.). The aim is to understand the innovative processes, solutions, etc. in these other fields and to turn them into a prism of disruptive innovations for the cosmetics industry. It is demanding groundwork that requires a sense of multi-perspective analysis, at the crossroads of research, interviews, documentation, travel, consumer studies “Ive already lost 15 lives doing this”. Depending on the problems of cosmetic brands, mostly, but not only, her advice allows her to provide concrete, innovative and operational answers.

But this reconversion is not only a reconversion to do more and differently in innovation, it is also to have time for her painting. They both motivate her. “I have wonderful encounters, I take the time to meet the other person, I do a lot of research, I spend hours observing, and it is all this that inspires me in the pastels and paintings I show. I work on the respect of biodiversity, on the beauty of the world around us. There are encounters between my paintings and people. I want to bring light, kindness and meaning”. “I always start my paintings with the eye…. It connects us to each other”.

From there to think that one day perhaps, her two current activities, innovation consulting and artist/painter will merge….

Every day, I see it, opening up to others builds bridges…”.

All the best!


Figure 6.1. Pastels by Lise Bellavoine

There are two main points I would like to make about Mrs. Lise Bellavoine. The first is a quotation: “Pay attention to the many subtle sounds of nature, the rustling of leaves in the wind, the raindrops falling, the buzzing of an insect, the first bird song at dawn. Give yourself a complete listening ear. Beyond the sounds, there is something bigger happening, this sacred thing, thought cannot grasp it” – Eckart Tollé. The second point is an invitation to readers: “Even if it is dizzying, be totally open to your own intuition, the one you have in your heart!”.

Question 6: how do you feel about Mrs. Lise Bellavoine’s journey?


Figure 6.2. Mrs. Lise Bellavoine

Open Innovation

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