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Table of Contents

Introduction

Chapter 1

An Increasingly Pressurized Environment

Chapter 2

The Paradigm: Leadership Is a Choice, Not Just a Position

It Starts With Culture

Culture That Stays on Track

A Culture That Is Derailed With Bad Leadership

The Challenge of Human Capital

Being Deliberate in Building Culture

The People Behind the Activities

How to Effectively Change Behaviors

Five Key Practices to Success

Chapter 3

The Need for Leaders at Every Level

A Brief History of Leadership and Management

Everyone Leads

Chapter 4

The Operating System That Builds Effective Leaders at Every Level

The 7 Habits in Our Operating System

Given a Choice, Would People Choose to Follow You?

Habit 1—Be Proactive: Take Initiative and Responsibility for Results

Habit 2—Begin With the End in Mind: Gain a Clear Sense of Mission

Habit 3—Put First Things First: Focus on Getting the Right Things Done

Habit 4—Think Win-Win: Provide Mutual Benefit by Respectfully Seeking to Benefit Others as Well as Yourself

Habit 5—Seek First to Understand, Then to Be Understood: Empathize in Order to Understand People and Their Perspectives

Habit 6—Synergize: Leverage the Gifts and Resources of Other People

Habit 7—Sharpen the Saw: Keep Getting Better and More Capable; Never Stand Still

Putting It All Together: Installing the 7 Habits as Your Personal Operating System

The 7 Habits Operating System: Instructions for Downloading

Chapter 5

Practice 1: Lead With Purpose

Find the Voice of the Organization

Designing an Engaging Mission

Get Aligned to the Mission

Leading With Purpose: Instructions for Downloading

Chapter 6

Practice 2: Execute With Excellence

The 4 Disciplines of Execution

Discipline 1: Focus on the Wildly Important

Discipline 2: Act on the Lead Measures

Determining Lead Measures

Discipline 3: Keep a Compelling Scoreboard

Keeping It Going

Discipline 4: Create a Cadence of Accountability

The 4 Disciplines and Team Engagement

The 4 Disciplines Takes Flight With the U.S. Navy

Chapter 7

Practice 3: Unleash Productivity

Unleashing the Power of People

Twenty-First-Century Productivity Barriers

Productivity Problem 1

Productivity Problem 2

Productivity Problem 3

Tapping Untold Energies

Unleashing Productivity: Instructions for Downloading

Chapter 8

Practice 4: Inspire Trust

Trust—A Performance Multiplier

How to Build It: The 5 Waves of Trust

Trust Starts With Who You Are

Trust Is Strengthened by How You Act

Building Trust at Frito-Lay

Building Trust: Instructions for Downloading

Chapter 9

Practice 5: Create Intense Loyalty

“Satisfaction”—The Old Paradigm

“Intense Loyalty”—The New Paradigm

An “Intense Loyalty” App

Powerful Lead Measures: Fascinated People

A Loss of Productivity: Passionless People

Employee Loyalty Leads to Customer Loyalty

Moving the Middle

The Intensity Zone

Creating Intense Loyalty: Instructions for Downloading

Conclusion: The Job for You to Do Now Starts Today

About the Authors

ACKNOWLEDGMENTS