Читать книгу How to Speak So People Really Listen - Paul McGee - Страница 5

You communicate all the time.

So you might as well be brilliant at it.

But it sure is hard to do well, isn’t it? After all, people have different priorities and personalities to you. They might not like what you like. So, for you to be a good communicator, it’s important to adapt your mindset and messages so they resonate.

Paul’s book will help you do this. He’ll challenge your thinking about how you communicate. He’ll then explore loads of strategies to improve how you do it.

In fact, you’re only a few hours away from communicating better than you ever thought possible …

What part of your body will this book impact?

I have a thought for you …

Imagine that, every time someone communicated with you, it turned part of your body bright green – the body part they’d had the biggest impact on.

So, if someone taught you something new, you’d be cleverer than before. So you’d have a bright green head.

Or if someone told you an emotional story that made you feel differently, it’d be a green heart communication.

I find most business books are one of these two – green heads or hearts. You know the sort of thing – you read them, learn stuff, enjoy them …

But this isn’t enough.

After all, what’s the point of us becoming cleverer/happier if we don’t do anything differently as a result?

No – instead, the best books give you green hands. They cause us to do things differently.

Which brings me to this book …

Why this book will help you communicate better

Paul has used all his experience – and that’s a lot – to give you green hands. To improve how you communicate. You won’t just learn stuff. You’ll read one of his tips, then be able to use it immediately.

The whole thing’s written so you can adopt his techniques easily. Even better, each chapter ends with Paul challenging you to focus on the one key action you’ll take after reading it – what he calls ‘My One Thing’. And with twenty chapters, by my maths, you’re about to have twenty new things. How many business books can you say that about?

My advice – as you read it, have three things with you:

1. A pen to write your actions down

2. Some paper to write them on

3. A drink. You’ll lose yourself in this book. So have a drink handy. That way, you won’t need to break off from reading!

I’ve read countless books on communication. I’ve written a few myself. But this one stands out as something that will make you communicate better.

Its sole purpose is to give you green hands.

And it will.

Andy Bounds

Communication expert, author and award-winning consultant

www.andyboundsonline.com