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In this exercise, you will identify a “green” innovation or new technology and consider ways to market it. First, name and describe an environmentally desirable technology or process that might be used on campus or by your friends or classmates. These might include devices like reduced-flow showerheads or efficient light bulbs, or it might entail a product that changes how people do things, like freely available shared bicycles. Next, consider how much this alternative might cost relative to current technologies or available alternatives. Is it a great deal more expensive or inconvenient? Why is this? Finally, develop a convincing marketing strategy for this product, which might include short text, photos, slogans, catchphrases, or even a jingle. This will necessarily include some information to prove that your innovation is actually an environmental improvement over the status quo. What would actually make such an alternative compelling, especially if it is more expensive?