The Best Skin of Your Life Starts Here
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Paula Begoun. The Best Skin of Your Life Starts Here
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Authors’ Disclaimer
The intent of this book is to present the authors’ ideas and perceptions about the marketing, selling, and use of cosmetics, as well as to present consumer information and advice regarding the purchase of makeup and skincare products. The information and recommendations presented in this book strictly reflect the authors’ opinions, perceptions, and knowledge about the subject and products mentioned.
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What I’ve learned is that the business of beauty is universally crazy. There’s no place in the world where people aren’t frustrated about how to take the best care of their skin. No matter where I’ve been in the world, people are equally concerned about looking younger and having picture-perfect skin. As a result, I am asked the same questions wherever I go and I rarely have to change my responses!
People want to know why a product they bought didn’t work. Why didn’t their deep wrinkles go away? Why didn’t their red marks from acne fade? Why wasn’t their skin lifted? Why didn’t their skin discolorations change? Why are they still breaking out or just starting to break out? Why do they still have dry, flaky skin after buying so many products promising to make things better? Why is their skin so red and irritated? What is the best anti-aging ingredient? Do I know about a recently launched product with a supposed miracle ingredient and does it work? What about ingredients from Morocco, the Amazon, India, China, or some other far-flung place?
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