Читать книгу Cord Cutting For Dummies - Paul McFedries, Paul McFedries - Страница 17

If you're a regular customer at your local coffee shop, every now and then the manager might slip you a free coffee or muffin. If you buy lots of clothes at a local independent retailer, the owner might give you a discount on a larger purchase. What these small businesses understand is the value of customer loyalty: It pays in the long term to keep regular customers happy.

Your cable company understands this, too, right? Hah, don't make me laugh! In fact, your cable provider probably does the opposite. That is, they probably offer discounted subscriptions to new customers, while charging substantially higher prices to long-term subscribers. It's madness, but welcome to the wacky world of the cable company!

If you plan on sticking with your cable subscription, at least for a while, you can almost certainly negotiate a lower price. Call the cable company, complain about how high your monthly bill has become, and then threaten to either switch to another provider (assuming there is one where you live) or cancel your subscription. It might take some perseverance on your part and a session with someone in the Customer Retention department, but you'll get there.