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Who is buying gold, and why? Is demand trending up or not? The more gold that is bought, the more pressure there is on gold’s price to rise, especially if supply isn’t keeping up with demand. For 2019, according to the World Gold Council (WGC), global demand was at a total of 4,389.70 metric tons, down 1 percent from 2018 but still trending upward historically. The following sections cover different types of gold demand.

The WGC has a treasure trove of gold data, news, and information for gold investors of any stripe. Renowned experts write in their blogs with timely commentaries and help make sense of what’s moving and influencing gold and gold-related investments. Its main site is www.gold.org, and it has a wealth of information at its “Gold Hub” (www.gold.org/goldhub).