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Paul Tiffany
Business Plans For Dummies
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Business Plans For Dummies® To view this book's Cheat Sheet, simply go to
www.dummies.com
and search for “Business Plans For Dummies Cheat Sheet” in the Search box. Table of Contents
List of Tables
List of Illustrations
Guide
Pages
Страница 8
Страница 9
Страница 10
Preparing to Do a Business Plan
Identifying Your Planning Resources
Checking out the variety of sources out there
Surfing the Internet
INTERNET HOTSPOTS FOR BUSINESS-PLANNING INFO
Purchasing business-planning software
Seeking professional help
Finding friendly advice
Assembling Your Planning Team
Setting the ground rules
Delegating responsibility
Putting Your Plan on Paper or in Cyberspace
Executive summary
Company overview
Business environment
Company description
Company strategy
Financial review
Action plan
Страница 30
Understanding the Importance of a Business Plan
Bringing Your Ideas into Focus
Looking forward
Looking back
Looking around
Taking the first step
Understanding the Planning behind the Plan
Is planning an art or science?
Why planning matters
Satisfying Your Audience
Venture capital
FANCY FINANCING LINGO
Making connections
Doing your homework
Perfecting your pitch
Bankers, backers, and bootstrappers
HELP FROM YOUR UNCLE SAM
Family and friends
Credit cards and crowdfunding
Traditional banks
Страница 51
Setting Off in the Right Direction
Understanding Why Values Matter
Facing tough choices
Weighing utilitarianism and other philosophies
Applying ethics and the law
Getting caught lost and unprepared, if not naked and afraid
Understanding the value of having values
Clarifying Your Company Values
Putting together your values statement
Following through with your values
Creating Your Company’s Vision Statement
Страница 63
Charting the Proper Course
Creating Your Company’s Mission Statement
Getting started
Capturing your business (
in
50 words or less)
MINI MISSION ACCOMPLISHED
Introducing Goals and Objectives
Why bother?
Goals versus objectives
Efficiency versus effectiveness
Minding Your Own Business: Setting Goals and Objectives
Creating your business goals
Laying out your objectives
Matching goals and objectives with your mission
MANAGEMENT BY OBJECTIVES
Timing is everything
HOW GOALS CAN KEEP A MISSION ON TRACK
Страница 80
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