Читать книгу Business Plans For Dummies - Paul Tiffany - Страница 19

The first step in creating a business plan is realizing that creating a plan is vital (see Chapter 2 if you’re still wavering). The first question you come across after your realization is this: Who’s supposed to put the darn thing together? In some sense, the answer depends on how big your company is — a new start-up or small and medium enterprise, or an established larger organization:

 A new start-up: If your business is just out of the blocks or about to launch, then there’s no question that the key founder(s) has to do the work. That means you. But don’t fret: Who better to create a view of the future and set business goals and objectives than the person responsible for reaching the goals and making the future happen?

 Small businesses: If your business is only yourself and a couple of other colleagues, making a plan for the company is your responsibility. You might have one or more trusted insiders or external mentors who can offer wisdom, but in reality, something as critical as a business plan can’t be outsourced. Own it.

 Medium-size companies: If your company is a bit bigger, the process of creating your written plan requires more organization — and more people. Putting together a plan is a big job, and involving all your key people has a certain advantage: Everyone involved in the plan has a stake in making sure that your company succeeds. And they will appreciate the inclusion.

 Large corporations: If you’re part of a big company, you may need to bring in people who work on business planning full-time, if they’re not already there. Make certain, however, that you don’t create an independent planning staff: You don’t want your plan to take on a life of its own and get completely divorced from what’s happening with your business and those who make the day-to-day decisions. You have to make sure that your planners don’t create the plan all by themselves. Your planning staff should always work alongside the managers and owners who actually have to execute the business plan. (See Chapters 16 and 17 for details on implementation.)