Читать книгу The Illusion of Invincibility - Paul Williams - Страница 10

Your Vision Test
1.Now is a good moment for a (new) vision. (Unfavorable times are, for example, during a serious crisis or a start-up period.)
2.The vision can be captured in one sentence. It does not need any further explanation and is crystal clear to everyone inside and outside the business.
3.The vision is distinct and unique; it could not be applicable to any other organization.
4.The vision is emotionally compelling. It goes beyond purely economic targets or milestones.
5.The vision fully reflects the culture and values of the organization.
6.The vision unleashes the desired behavioral responses.
7.The vision is relevant and meaningful for everyone.
8.The vision answers the question: Why does the world need this business/organization?
9.The vision reinforces a positive image of the organization (external perception).
10.The vision is both ambitious and credible (a realistic long-term objective).

Inca Insights

•Set yourself big targets.

•Appeal to the hearts and minds of everyone in your organization.

•Keep a close and constant eye on whether your vision is still taking you where you really want to go, and nowhere else.