FOREWORD by Ingvar Carlsson
INTRODUCTION Communication
CHAPTER ONE Truth
CHAPTER TWO Heritage
CHAPTER THREE Innovation
CHAPTER FOUR Humanism
CHAPTER FIVE Diplomacy
CHAPTER SIX Industry
CHAPTER SEVEN Dialogue
CHAPTER EIGHT Alliance
CHAPTER NINE Organization
CHAPTER TEN Integrity
EPILOGUE
AFTERWORD by Dr. Lee Croll
ABOUT THE AUTHOR