Читать книгу Living Big - Пэм Гроут - Страница 21

BEV SANDERS

Helping Annie Oakley Sing, “Anything You Can Do...”

NOT OFTEN IN LIFE WE DO WE GET OPPORTUNITIES TO MAKE A CHANGE AND WE SHOULD THINK OF IT THAT WAY ... AS AN OPPORTUNITY RATHER THAN AN OBSTACLE.

—Bev Sanders

When Bev Sanders was in high school, her dad gave her an office job in his driving school. “Forget college,” he said. “Girls don't need an education. What will you do with it once you get married?”

Even though she loved her dad and understood that he was only the product of his generation, Bev quite wisely packed her bags and moved west.

She got a job in Lake Tahoe teaching skiing, a passion she'd had since childhood. That bold move, that decision to abandon old ways of thinking and leap into a new possibility, set the stage for an incredibly big life.

Not only did she start one of the first companies to design and manufacture snowboards, but she is doing everything within her power to change the way women see themselves—particularly when it comes to sports.

“Look at the ads. Even today, 99 percent of them show men doing the sports,” she says. “Where are the women? My mission is to level the playing field.”