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You are defined by more than just your job title and your certifications. As you take your career further into information security expertise (and perhaps leadership), you’ll want to establish your brand above and beyond the job you are in today. Infosec professionals tend to stay in their positions for three to four years — a small fraction of a career. Instead of remaking your brand each time you change employers, elevate your brand to set it apart from your employers. Here are some of the ways you can spread your wings:

 Create a LinkedIn profile. LinkedIn has become the de-facto platform for building your brand. If you haven’t done a lot with LinkedIn, we suggest that you pick up a copy of LinkedIn For Dummies, 4th Edition, by Joel Elad (John Wiley & Sons, Inc.) and go all in.

 Join (ISC)2 and other communities. You might find your niche through the (ISC)2 communities discussed earlier in this chapter, where you can help and be helped.

 Use other social media. If you are serious about building your brand, you might also consider creating a professional Twitter and/or Instagram account.

 Start a blog. Your opinions and insights matter, and a blog is a great way to express yourself through articles and other information about yourself and your contributions to the profession.

 Print personal business cards. If you are a business-card type of person, consider getting your own business cards. Go plain or go fancy. Peter prefers the minimalist approach, as you can see in Figure 2-1.

Photo courtesy of authors

FIGURE 2-1: Make your own personal business cards.

Building your brand is about contributing to the profession, not seeing what you can find for the taking.

Personal Branding For Dummies, 2nd Edition, by Susan Chritton (Wiley), is a great way to learn more about your brand and how you can use it to help others and get ahead.