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Praise for Ignite the Third Factor

“If I could have read this book 30 years ago, it would have made me a better leader a lot sooner. It took decades for me to realize that viewing every interaction as an opportunity to help people get better is the key to building a winning enterprise. The funny thing is that, as I read it, I kept thinking how the same principles can be applied to helping your kids develop their potential . . . and there it was . . . in the last chapter!”

— Gwyn Morgan, Founding CEO, EnCana Corporation

“In his unique and engaging way, Peter has conveyed a wealth of valuable information. I especially liked the final chapter that completed the circle from Olympics, to business, to parenting. I suspect you will love this book as much as I did.”

— Julian Barling, Ph.D., Professor and Associate Dean, Queen’s School of Business

“. . . fantastic, practical and of great substance! This is not a book of forced parallels between sports and business, but rather a recognition that what ‘ignites’ greatness in all of us can be found anywhere by a great leader.”

— Shirlee Sharkey, CEO, St. Elizabeth Health Care

“Peter’s unique perspective allows him to describe what is truly fundamental to inspiring leadership in a simple, direct and practical way. The book is a pleasure to read – and full of ideas that stay with you long after you put it down.”

— Charlie Fischer, President and CEO, Nexen Inc.

“I have known Peter and watched him work with athletes for 25 years and have seen him use his own grounded self-direction to pull athletes to not only perform but to develop as better people. This book has had a profound impact on me. Well done! He is indeed an Igniter.” — Brian Williams, CTV Olympic Host

“Ignite the Third Factor is a tremendous playbook that explores deeply the key elements that develop people to their greatest potential and brings high performance to the next level. Ignite the Third Factor is a great gift for anyone who wants to be the best they can be and develop those around them to do the same.”

— Linda Morgan, Vice President, Human Resources and Labour Relations, Reliance Comfort Limited Partnership

“IF YOU DEAL WITH CLIENTS OR SERVICE OPERATIONS, READ THIS BOOK!!! As you read this book, replace the ‘athlete/ child’ with ‘customer’ and you’ll find Jensen’s comments could serve as guiding principles for anyone managing customer service or in the business of creating retail experiences. You’ll gain innovative insights on how to interact with customers and how to develop meaningful customer relationships. Best of all, while reading how Jensen coaches athletes to elevate their performance, you’ll be learning how to get your customers to elevate their level of value from working with you . . . a surefire formula for customer loyalty and long-term success.”

— Ken Wong, Associate Professor, Business and Marketing Strategy, Queen’s School of Business

“Dr. Peter Jensen has parsed the components of effective leadership with the precision of a track coach preparing elite runners step-by-step for a championship race. Every leader or leader-in-training will benefit from Dr. Jensen’s knowledge, research and remarkable insight into the discipline of high-performance leadership.”

— Ian Anderson, Executive Director, Governor General’s Leadership Conference