Читать книгу Get that Job in 7 simple steps - Peter Storr - Страница 10

So, networking is, to put it simply, building our networks. Everybody is at the centre of their own network, a bit like a spider is in the middle of its web, and the further you can spin your web, the more chances you will have of hearing of opportunities that might have otherwise passed you by.

The principle is exactly the same as in selling: a ‘warm’ lead is far more likely to result in success than a ‘cold’ call. The fact that there’s an initial contact or relationship, no matter how small, is what seems to make the difference between a sale and no sale – and when you’re job hunting, you are in effect selling yourself. If we are recommended by someone else, that has a very powerful impact indeed. It’s probably the best possible strategy you can have for standing out from the crowd.

Don’t forget, however, that your network doesn’t end simply with the name on the list. Each name in your network will have their own network, so by implication you are in their network too, if at a stage removed. There are many instances of people hearing about a job through a contact of a contact, so the more people who know who you are, what you’re good at and what you’re looking for, the better your chances.

The good news is that networking is simple. Once you’ve made a list of everyone you know, it’s simply a matter of contacting them. The trick is to be strategic, and to have a plan. Don’t just send out a generic email to everyone on your list and hope for the best. Think about how you would feel if your friends did that. It’s far better to target your communication – to tailor the message to the recipient. Let’s look at this in more detail.