Читать книгу Writing Children's Books For Dummies - Peter Economy - Страница 16

After you have your finished book or its actual publication date, how can you be sure anyone will ever see it or buy it? If you’re working with a traditional publisher, that company likely has a marketing team dedicated to spreading the word about your book. But to be honest, the efforts that your publisher is planning on your behalf may not impress you — and may not even be enough to get the word out. So you might need to do some marketing and publicizing of your own if you want your book to sell. Don’t worry, though. Publicity professionals let you in on their secrets in Chapter 21, and we give you a lot of ideas about how to get your book noticed. Marketing, planning, and promotion take you from book signing to lecture — all starring you and your fabulous children’s book.

Unless you’ve been living under a rock, you’re probably aware that social media has become a powerful force in promoting everything from products and politics to — you guessed it — children’s books. Chapter 22 explains how to use social media (including blogs, Facebook, Instagram, TikTok, Twitter, and more) to introduce your book to the world, alert potential buyers to its existence, and keep it in the public consciousness long after its release date.