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Writers and publishers develop early readers for children who are just learning their letters or perhaps even sounding out their first words. Experts in reading, teaching, learning, or curricula create particular programs around the theory of reading that the publisher has chosen to embrace, often either a phonics-based (see Figure 2-9) or whole-language-based theory.

The We Read Phonics series, reprinted courtesy of Treasure Bay, Inc. Copyright © 2012.

FIGURE 2-9: We Read Phonics, an early reader series.

Easy readers are often 32-page picture books that have simple vocabulary and sentence structure. Easy readers (or early readers) can also be 48 to 64 pages long as the reader gains proficiency. And early chapter books (which we talk about in the section “First chapter books,” later in this chapter) are 48 to 64 pages long, as well. Easy readers can have as few as several hundred words to 1,500 words.

When a publishing house develops an early reader program, they create vocabulary lists and decide on parameters for story development and illustration, page counts, and more — all designed to make the child’s first reading experiences satisfying and logically progressive, and to encourage more reading.