Oversubscribed

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Priestley Daniel. Oversubscribed

Dedication

Introduction

Part I. Principles for Becoming Oversubscribed

Principle 1. Demand and Supply Set the Price

Principle 2. Separate Yourself from the Market

Principle 3. The Four Drivers for a Market Imbalance: Innovation, Relationships, Convenience and Price

Principle 4. Buying Environments Create Buyers

Principle 5. It’s OK to be Different

Principle 6. Value is Created in the Ecosystem

Principle 7. Nothing Beats Being Positively Remarkable

Part II. The Campaign Driven Enterprise Method: Turning Principles into Strategy

Phase 1. Campaign Planning: Know Your Capacity, who It's for and When you can Deliver It

Phase 2. Build Up to Being Oversubscribed

Phase 3. Release When Oversubscribed

Phase 4. Remarkable Delivery

Phase 5. Celebrate and Innovate

Part III. You, Your Team and the Crazy Times We Live In

It's Time to Paddle

Struggle, Lifestyle or Performance?

The CDE Team

One Last Thing: The Chapter I Wrestled With

Acknowledgements

About the Author

PLUS…

CHAPTER 1. THE ENTREPRENEUR REVOLUTION IS HAPPENING

WILEY END USER LICENSE AGREEMENT

Отрывок из книги

There are restaurants that people line up for. There are products that you must pre-order months in advance. There are tickets that sell out on the day they are released. There are stocks that go roaring up in value right after they float. There are cars that were bought before they were built and properties that sell off the plan when they are nothing more than a set of drawings. There are consultants who are booked six months in advance and hair stylists who charge ten times more than others. There's furniture you can't buy, only pre-order, and bottles of wine that are purchased while their grapes are still hanging on the vine.

There are people who don't chase clients. Clients chase them.

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Many people will see this as a great wave of change that sweeps them out to sea, while others view it as one they can surf and enjoy. If you're like me, you'll be paddling hard.

By the end of this book, you'll have a method for becoming oversubscribed. I'm going to unpack a process for getting yourself in the enviable position of being in demand. Of course, it will be up to you to apply the process to your business – and it'll take trial and error before you get it right. Ideas are easy; it's the implementation that's hard. Stick with it though, because the payoff is extraordinary. Once you are oversubscribed you'll earn more money, have more fun and attract more opportunities.

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