Читать книгу Mermania - Rachel Federman - Страница 21

Take a look at your cup the next time you’re at Starbucks.

YOU’LL SEE THE WOMAN IN

the logo

is a two-tailed mermaid,

THOUGH THE GRAPHIC HAS CHANGED CONSIDERABLY SINCE 1971 WHEN IT FIRST APPEARED AND SHOWED A LOT MORE SKIN (AND SCALES).

The company’s name came before its logo.

STARBUCKS CAME FROM MR STARBUCK, FIRST MATE OF THE PEQUOD IN HERMAN MELVILLE’S CLASSIC MOBY-DICK.

TO CONTINUE THE MARITIME THEME, ADVERTISING CONSULTANT TERRY HECKLER CREATED THE ICONIC MERMAID

logo we know today.