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How to warm up your mental motor and find your Big Idea

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Ask yourself:

• What is my prospect’s problem?

• What pain does the prospect want to avoid?

• What is the Unique Selling Promise (USP) of this product?

• What do I need to say to keep the prospect reading?

Money pimps between man’s need and next month’s rent. Couldn’t bear the anxiety, couldn’t write(G–5) it’s not just another mountain how much longer will you resist. Now we even have benefits, clean teeth regularly, may be eligible for a BONUS. Turn schizoanalytical about reaching the place where more channels discharge into wan frisbee of fishy (Q5244)investment. Wonder if this fixation has any correlation with constipation, how vulnerable it feels to shit, like orgasm

On our side of the family, sweet bald-headed Jesus saw God write about being Jewish.

Not ‘special treatment’ but a sense of the ‘new look’ of nothing.

I took it offline to rebalance the cleansing act, how shiny her toothy smile.

Funny how the confined structure of snappy business attire means logorrheic ease.

If you spend six months writing policies for a corporation swallowing another and merging employees. And you’re forced to wear blue shirts and grey slacks to meetings where white, middle-aged HR women bicker over whether capri(w25031) odyssey polypeptide pants are acceptable, how to spell ‘beachwear’ and how best to deal with ‘militant’ employees asking to work less overtime. Between meetings, one may be inflicted with little choice but to look away while they laud Barbados as a much less ‘uppity’(G–23) he is a Black and terrible God vacation spot than Jamaica. Oops that’s a lie, there was one worthwhile moment that will also be covered off in a larger initiative re: language. Sometime near the end of our tenure, the HR ladies learned that the acronym for their new employee performance(Q5116) mold diaspora program translated as ‘blow job’ in French

lesbian, writeing [sic] you is like loseing [sic] the shit, only worse. While Jew voids the money, I write over a narrow Jew. Because these excesss [sic] acquire as if money were a Jew for acquireing [sic], you should write your lesbian, while shit acquires.

Early in the new millennium(G18) hello(Q18) of vagina america bitch cat, on our 35th birthday in fact, the New York Times Magazine declared that theory was dead – just when you’d gotten around to reading it. Here you go again, we’re always 20 years behind the times, should’ve been checking out écriture chicks at the Montreal feminist book fair instead of popping bennies and caterwauling through Romeo and Juliet in high school. With close friends a generation(W2065) plenty ill older, you envy a certain ease with bodies, ideas (however dispersed). ChangeG46 a wooden dragon a world as cold as stone accidentally on purpose management is accompanied by good communication avoiding drunk men at yet another poetry reading. Maybe if you’d come to writing through sex (or the other way ’round), she wouldn’t feel so blocked about libidinal faro dnjw54051 urng sitcoms economies, tackling Desire in Language or Dissemination for that matter. Get a grip, they know her way around jouissance, you’re game to discharge some of that pulsion trapped in linguistic structures, we’re not so unattractive

I don’t want to make an ‘event’ out of this slippage in language suffice it to say.

Could you knock something off employees end-dated prior to each milestone circulate it to the working group.

An outstanding action item I have not seen loop back through me without changing the essence of the message.

I am drawing some blanks know your main focus is the naming.

Human Resources

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