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Raymond A Kent
Analysing Quantitative Data
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Analysing Quantitative Data
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About the Author
Companion Website
Preface
Страница 9
1 Data structure Learning objectives
Introduction
Data and their construction
Key points and wider issues
The structure of quantitative data
Cases
Key points and wider issues
Properties
Key points and wider issues
Values
Key points and wider issues
Error in data construction
Box 1.1 The interpretation of Cronbach’s coefficient alpha
Key points and wider issues
The implications of this chapter for the alcohol marketing dataset
Chapter summary
Exercises and questions for discussion
Further reading
2 Data Preparation Learning objectives
Introduction
Checking and editing
Coding
Assembling
Box 2.1 Entering data into IBM SPSS Statistics
Key points and wider issues
Transforming
Regrouping values
Box 2.2 Regrouping values in SPSS
Creating class intervals
Box 2.3 Creating class intervals in SPSS
Computing totals
Box 2.4 Computing totals in SPSS
Multiple response questions
Box 2.5 Multiple response items in SPSS
Upgrading or downgrading measures
Handling missing values and ‘Don’t know’ responses
Box 2.6 Missing values in SPSS
Open-ended questions
Key points and wider issues
Implications of this chapter for the alcohol marketing data
Chapter summary
Exercises and questions for discussion
Further reading
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