Оглавление
Редакция журнала «Позитивные изменения». Позитивные изменения. Том 1, №1 (2021). Positive changes. Volume 1, Issue 1 (2021)
От редакции
From the Editor
Экспертные мнения / Expert Opinions
Социальное воздействие и позитивные изменения в России. Шесть экспертов о настоящем и будущем импакт-подхода в России
Social Impact and Positive Change in Russia. Opinions of Six Experts Regarding the Present and Future of the Impact Approach in Russia
Экспертные статьи / Expert Publications
Почему люди покупают социальное? Психология потребительского выбора
Why People Buy Social Things? Psychology of Consumer Choice
Когда слово равно делу. Социальное воздействие посредством медиа и способы его измерения
When a Word Equals a Deed. Social Impact through Media and how to Measure It
Кейс выпуска: исследование социально-экономического воздействия проекта «Мануфактура русской игрушки»
Case of The Issue: Social and Economic Impact Research of the Russian Toy Manufacture Project
Языком науки / In Academic Language
Импакт как объект оценки: основные понятия[1]
Impact as an Object of Evaluation: Basic Concepts[2]
Нобелевская премия–2021 по экономике: новый шаг в оценке социального воздействия
The 2021 Nobel Prize in Economics: a New Step in Assessing the Social Impact
Импакт-инвестирование как предмет исследования: 10 публикаций 2021 года
Impact investing as a subject of research: 10 publications of 2021
Новая жизнь издательского проекта «Каталог «Социальное предпринимательство России»
New life of the publishing project “Catalog “Social Entrepreneurship of Russia”
Отрывок из книги
The outgoing 2021 leaves a feeling that the transformation of the traditional business paradigm is inevitable – this year have had so many conferences devoted to the Sustainable Development Goals, ESG agenda, impact investments as never before.
It becomes quite normal for a business to acquire real social features – when the company’s responsibility goes far beyond traditional CSR programs and benefit packages for employees. More and more often it becomes «abnormal» when the corporate attitude is different. Quoting one of the experts in an interview to our magazine, «at business parties they no longer ask you how you make money, and they ask you how you change other persons’ lives and what your impact is.»
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Ekaterina Rybakova
Alexey Ryzhkov is sure that the metrics, in any case, are necessary for impact: "It is important that any sphere, any activity is viable in terms of metrology. It is important to develop criteria, it is important for society to coordinate them. It is important to use these criteria." At that Ryzhkov notes, along with universal criteria, there should be industry metrics. But they should be universal, relevant for all countries and activities – first of all.
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