Blitzscaling

Blitzscaling
Автор книги: id книги: 1840444     Оценка: 0.0     Голосов: 0     Отзывы, комментарии: 0 1316,38 руб.     (14,22$) Читать книгу Купить и скачать книгу Купить бумажную книгу Электронная книга Жанр: Управление, подбор персонала Правообладатель и/или издательство: HarperCollins Дата добавления в каталог КнигаЛит: ISBN: 9780008303655 Скачать фрагмент в формате   fb2   fb2.zip Возрастное ограничение: 0+ Оглавление Отрывок из книги

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Описание книги

Foreword by Bill GatesFrom the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale.Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

Оглавление

Reid Hoffman. Blitzscaling

COPYRIGHT

CONTENTS

FOREWORD BY BILL GATES

Introduction

PART I. What Is Blitzscaling?

PART II. Business Model Innovation

PART III. Strategy Innovation

PART IV. Management Innovation

PART V. The Broader Landscape of Blitzscaling

PART VI. Responsible Blitzscaling

CONCLUSION

ACKNOWLEDGMENTS

APPENDIX A: DISCLOSURES

APPENDIX B: THE BLITZSCALERS

APPENDIX C: CS183C ESSAYS

LIST OF SEARCHABLE TERMS

ABOUT THE AUTHORS

BACK AD

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Cover

Title Page

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As you all know, first prize is a Cadillac Eldorado. Anyone wanna see second prize? Second prize is a set of steak knives. Third prize is you’re fired. Get the picture?

First prize in the first wave of consumer social networking went to Facebook; second prize to MySpace; third prize to Friendster. Remember Friendster? You need to win first prize in order to survive in the Internet era.

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