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Outline specifics

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OK, so you have your inspiration, and you’ve seen an opportunity in the market...now how do those translate into your particular business concept? Exactly what are you going to sell? To whom? How?

The “Basic Business Description” worksheet on page 16 helps you outline the specifics of your business as you see them at this early point. You’ll be more successful if you have a clear concept of critical business aspects such as your target market, competition, industry, and so on.

Don’t worry if you aren’t entirely certain about the answers to your “Basic Business Description.” Fill in the answers anyway. You’ll use these specifics to guide the research you’ll do in Week Two, and you’ll continue to refine your business concept as you go along.

Six-Week Start-Up

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