Table of Contents
1 What Is Entrepreneurship?
2 Opportunity Identification and Feasibility Analysis
3 Basic Business Research
4 Business Planning
5 Your Customers and Target Market
6 Competitive Analysis, Strategic Positioning, and Risk Assessment
7 Money Management
8 Financing Your Business
9 Marketing Fundamentals
10 Marketing Tactics
11 Sales and Distribution
12 Management and Leadership
13 Human Resources Issues
14 Operations
15 Technology
16 Legal Issues
17 Social Entrepreneurship and Social Responsibility
18 Globalization
19 Growing the Venture
20 Resources
Index
