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2. Characteristics of UK angel investors

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The characteristics of the surveyed angels investments were:

 57% of investments made use of EIS

 The average investment took three years to fail and six years to succeed

 The average investment size was £42,000

And as far as the angels themselves were concerned:

 On average six angels invested in each venture

 The angels were mostly men with big company experience and many had founded entrepreneurial ventures

At my firm, Endeavour Ventures Ltd, the profile of our angels is slightly different. We have two primary groups which dominate our client list. Both of these have money and are comfortable with risk.

The first group consists of financial services industry people (both current and ex) who have money and understand risk due to their day job.

The second group comprises exited entrepreneurs who understand risk as a result of building a business and have money because they have exited from previous ventures.

A third, but much smaller, group is well paid big company executives whose business experience has taught them how to balance risk and reward. They have money to spare and often hanker for some taste of the entrepreneurial experience.

How To Become A Business Angel

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