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Entrepreneur Press, Publisher

Cover Design: Andrew Welyczko

Production and Composition: Ponderosa Pine Design

First published in Great Britain in 2016 by Piatkus, an imprint of the Little, Brown Book Group.

Richard Koch and Greg Lockwood have asserted their right to be identified as authors of this Work.

© 2016 Richard Koch and Greg Lockwood

U.S. edition cover design © 2016 by Entrepreneur Media, Inc.

Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to the Business Products Division, Entrepreneur Media Inc.

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

Library of Congress Cataloging-in-Publication Data

Names: Koch, Richard, 1950- author. | Lockwood, Greg, author.

Title: Simplify: how the best businesses in the world succeed / Richard Koch, Greg Lockwood; foreword by Perry Marshall.

Description: First American Edition. | Irvine: Entrepreneur Press, 2016. | Originally published: London: Piatkus, 2016.

Identifiers: LCCN 2016029110 | ISBN 9781613083543 (e-book)

Subjects: LCSH: Success in business. | Leadership. | BISAC: BUSINESS & ECONOMICS / Small Business. | BUSINESS & ECONOMICS /

Development / Business Development. | BUSINESS & ECONOMICS / Leadership. |

BUSINESS & ECONOMICS / Advertising & Promotion.

Classification: LCC HF5386 .K7634 2016b | DDC 658.4/012--dc23

LC record available at https://lccn.loc.gov/2016029110

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Simplify

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