Читать книгу The Letter Book - Robert Collier - Страница 2

Preface

Chapter 1. What is it that Makes Some Letters Pay?

Chapter 2. How to Arouse that Acquisitive Feeling

Chapter 3. Getting News Interest Into Your Letter

Chapter 4. Word Pictures that Make People Want Your Product

Chapter 5. Motives that Make People Buy

Chapter 6. The Proof of the Pudding

Chapter 7. Supplying that Impulse

Chapter 8. How to Put a Hook Into Your Letters

Chapter 9. The Six Essentials

Chapter 10. How It All Began

Chapter 11. The First Olive

Chapter 12. Selling $2,000,000 Worth of O. Henry Stories

Chapter 13. A War History that Sold

Chapter 14. Books that Many People Know

Chapter 15. How Wells’ "Outline" was Sold

Chapter 16. How the Bookbuyers Saved a Campaign

Chapter 17. A Giant of the Mails

Chapter 18. The Third Fifty Thousand

Chapter 19. Will You Accept This Little Gift?

Chapter 20. One Million Dollars’ Worth of Orders in the First Six Months

Chapter 21. How Closely Can You Follow Up Leads?

Chapter 22. We Help to Start a Store

Chapter 23. How to Reach the Leaders

Chapter 24. Collecting with a Smile

Chapter 25. The Ideal Sales Letter

Chapter 26. How to Raise Money by Mail