Читать книгу Strategy Design Innovation - Robert G. Wittmann - Страница 5
ОглавлениеTABLE OF CONTENT
INTRODUCTION
| 1 | Dynamics in the business world and the approach of the book |
| 2 | Strategy Design Innovation – introducing the entire model |
| 2.1 | Strategy Design |
| 2.2 | Strategy Design Toolbox |
| 2.3 | Strategy Design Modelling |
| 2.4 | Strategy Design Innovation |
| 3 | The Strategy Design Toolbox: asking entrepreneurial questions and creating answers |
| 3.1 | Creating Orientation |
| 3.1.1 | What is our vision and our mission? |
| 3.1.2 | What are our values? |
| 3.1.3 | What is our promise to stakeholders? |
| 3.1.4 | What are our objectives? |
| 3.2 | Understanding Developments |
| 3.2.1 | Which dynamics shape the environment? |
| 3.2.2 | What drives the rules of the game? |
| 3.2.3 | How do markets develop? |
| 3.2.4 | What are possible scenarios? |
PERSPECTIVE 3
| 3.3 | Reflecting Positions |
| 3.3.1 | What is key to be a competitive player? |
| 3.3.2 | Which opportunities and threats are relevant? |
| 3.3.3 | Which strengths and weaknesses are relevant? |
| 3.3.4 | How can we improve our position? |
PERSPECTIVE 4
| 3.4 | Designing Advantages |
| 3.4.1 | How do we satisfy customers? |
| 3.4.2 | How do we address market segments? |
| 3.4.3 | Which activities create our offer? |
| 3.4.4 | Which key resources do we need? |
PERSPECTIVE 5
| 3.5 | Engaging People |
| 3.5.1 | How can we develop an innovative team? |
| 3.5.2 | How can we establish powerful partnerships? |
| 3.5.3 | How can we use the power of networks? |
| 3.5.4 | How can we manage promoters and opponents? |
PERSPECTIVE 6
| 3.6 | Realizing Value |
| 3.6.1 | How can we develop the organization? |
| 3.6.2 | What is the roadmap for implementation? |
| 3.6.3 | How much money do we need? |
| 3.6.4 | How can we win investors? |
PERSPECTIVE 7
| 3.7 | Navigating Success |
| 3.7.1 | How can we capture financial value? |
| 3.7.2 | How can we control our objectives? |
| 3.7.3 | How can we manage risks? |
| 3.7.4 | How can we learn and get out of thinking boxes? |
| 4 | Strategy Design Modelling – creating powerful ideas for competitive advantage |
| 4.1 | Applying the pyramid approach |
| 4.2 | Using strategy design patterns |
| 4.3 | Proof of concept and field test |
| 4.4 | Further supporting principles |
| 5 | Strategy Design – deriving consistent pictures at different stage gates |
| 5.1 | Stage 1: a first visionary approach – the Value Proposition Design (VPD) |
| 5.2 | Stage 2: a first holistic approach – the Business Model Canvas (BMC) |
| 5.3 | Stage 3: a sustainable approach – the Strategy Design Booklet |
| 6 | Strategy Design Innovation – creating sustainable competitive advantages |
| 6.1 | Managing the innovation funnel |
| 6.2 | Running creativity loops along the innovation spiral |
| 7 | Summary and outlook |
References
About the authors
