Читать книгу Planning and Executing Credible Experiments - Robert J. Moffat - Страница 26

It doesn't matter how beautiful your theory is, it doesn't matter how smart you are. If it doesn't agree with experiment, it's wrong. ¹

Richard Feynman

Science, medicine, and engineering depend heavily on experiments. Business does too, where product design and marketing experiments must account for the added complexity of human nature and taste. In every case in any field, an experiment must be credible or it wastes time and resources.

Engineering problems are solved using three tools: insight, analysis, and experiment. Usually all three are brought to bear on any given problem; each complementing the others. A sudden insight or inspiration may be enough to suggest what must be done next, a new analysis or a new experiment, but to actually get an answer takes work.