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Making shares available for trading

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As mentioned, if a company wants to go ‘public’ and issue shares that are then available to the general public, it needs to jump through a few hoops. The company is required to prepare a document called the prospectus that outlines the main features of the company and its proposed product (or products), as well as the financial details and risks involved for shareholders. A company going public is known as an initial public offering (IPO) or float because it's the first time the company is issuing shares that are available for the general public to purchase.

The main reason a company becomes a public one is that by doing so it can raise a substantial amount of capital. This capital is provided by people who participate in the float and purchase the shares. The capital the company receives this way is known as equity capital.

Starting With Shares

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