Читать книгу Playing to Win - Roger L. Martin - Страница 3
ОглавлениеContents
| Introduction | How Strategy Really Works |
| One | Strategy Is Choice |
| Two | What Is Winning |
| Three | Where to Play |
| Four | How to Win |
| Five | Play to Your Strengths |
| Six | Manage What Matters |
| Seven | Think Through Strategy |
| Eight | Shorten Your Odds |
| Conclusion | The Endless Pursuit of Winning |
Acknowledgments
Appendix A: P&G’s Performance
Appendix B: The Microeconomic Foundations of Strategy and the Two Ways to Win
Notes
About the Authors
