Читать книгу Non-Obvious 2017 Edition - Рохит Бхаргава - Страница 46

It is tempting to describe the art of finding trends with the cliché of finding a “needle in a haystack.” This common visual reference brings to mind the myth of trend spotting that I discounted earlier in this section. Uncovering trends hardly ever involves spotting them sitting neatly inside a so-called stack of “hay” waiting to be discovered.

The Haystack Method describes a process where you first focus on gathering stories and ideas (the hay) and then use them to define a trend (the needle) that gives meaning to them all collectively.

In this method, the work comes from assembling the information and curating it into groupings that make sense. The needle is the insight you apply to this collection of information in order to describe what it means—and to curate information and stories into a definable trend.

Trend curators don’t seek needles, they gather the hay and then create the needle to put into the middle of it.

While that describes the method with metaphors, to truly learn how to do it for yourself, we must go much deeper starting with my personal story of why I created it in the first place.