Читать книгу Digital Marketing For Dummies - Ryan Deiss - Страница 18

In the final section of the customer avatar worksheet, answer why your customer avatar might choose to decline the offer to buy your product or service. The reasons your avatar doesn’t buy are called objections, and you must address them in your marketing. For example, if we know that Agency Eric is concerned with the amount of time his team members will be out of the office or unable to work while getting trained, we can send an email that overcomes that objection with a subject line like this:

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You can prepare your own customer avatar as we discuss with the help of a resource from DigitalMarketer. Find it at https://www.digitalmarketer.com/lp/dmfd/customer-avatar/.