Читать книгу Digital Marketing For Dummies - Ryan Deiss - Страница 88

The keyword here is useful. Your deep-discount offer should not be a bait-and-switch offer. If the deep-discount offer doesn’t deliver on its promise, you’ll tarnish your relationship with that customer. You may have gained a quick sale with the deep-discount offer but lost a potential lifelong customer. This offer must be useful in its own right, but it is not the whole package.