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T.K. Maxx

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There’s been a lot of furore about T.K. Maxx launching a bridalwear department – mostly because in true T.K. style they’re not creating their own dresses, they’re flogging designer ones on the cheap. To be clear, we’re not talking Marc Jacobs or Vivienne Westwood here – the gowns are by a select few names with RRPs up to about the £2,545 bracket, and Maxx pricetags often between around £119.99 and £699.99.

In our price range, think dresses of the fuller, flouncier kind, with skirts running the gamut from ballgown to mermaid and A-line. They’ve also stocked the occasional dramatic twist in ruffled red, as well as slighter cuts with lacy sleeves and elaborate embellishment.

The labels? Look up Annais Bridal, Christian Wu, Dere Kiang, Donna Lee Designs, Hollywood Dreams, House of Wu, Jacquelin Exclusive, Sue Wong and Tracy Connop and you’ll get the idea.

Best for: Mini-budget brides. In traditional wedding world, £500 is considered inexpensive for a bridal gown. In the real world, it’s four or five times more than many of us have ever spent on a dress. Happily though, high-street bridalwear often comes in at under £300, with many shorter styles available for less than half that. And let’s not forget: if you’ve got your eye on something more expensive, it can be worth hanging on for the frequent sales on some brands.

The High-Street Bride’s Guide: How to Plan Your Perfect Wedding On A Budget

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