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CONTENTS

Foreword

Introduction: Why How Beats What

1 How Culture Makes or Breaks You

2 A Different Mindset

Part 1 Organizations That Win: How They’re Nimble, Focused, and Feisty

3 They Position to Pivot

4 They Structure for Speed

5 They Solve Problems by Co-Creating and Collaborating

6 They Lead with Purpose

7 They Keep the Customer Close

8 Their Leaders Are Courageous Connectors

9 Their People Are Difference Makers

10 They Enable a Workforce That Is Bold and Plays Big

Part 2 Organizations That Win: How to Create Them

11 Architecting Culture: A Framework for Building Your Culture

12 Envisioning Your Culture: Your First Step

13 LEAD: Building Leaders for Your New Culture

14 ALIGN: Righting Your Organizational Practices

15 ENGAGE: Sparking a Movement within Your People

Conclusion: The End of How and the Start of Why Not

Notes

Index

Acknowledgments

About the Author

Nimble, Focused, Feisty

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