Читать книгу Big Data MBA - Schmarzo Bill - Страница 8

Use the following exercises to apply what you learned in this chapter.

Exercise #1: Identify a key business initiative for your organization, something the business is trying to accomplish over the next 9 to 12 months. It might be something like improve customer retention, optimize customer acquisition, reduce customer churn, optimize predictive maintenance, reduce revenue theft, and so on.

Exercise #2: Brainstorm and write down what (1) customer, (2) product, and (3) operational insights your organization would like to uncover in order to support the targeted business initiative. Start by capturing the different types of descriptive, predictive, and prescriptive questions you'd like to answer about the targeted business initiative. Tip: Don't worry about whether or not you have the data sources you need to derive the insights you want (yet).

Exercise #3: Brainstorm and write down data sources that might be useful in uncovering those key insights. Look both internally and externally for interesting data sources that might be useful. Tip: Think outside the box and imagine that you could access any data source in the world.