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Cover design: Wiley

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data:

Names: Scott, David Meerman.

Title: The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.

Other titles: New rules of marketing and PR

Description: Hoboken, New Jersey: John Wiley & Sons, Inc., [2017] | Earlier edition: 2015. | Includes index. |

Identifiers: LCCN 2017019099 (print) | LCCN 2017027058 (ebook) |

ISBN 9781119362470 (pdf) | ISBN 9781119362449 (epub) | ISBN 9781119362418 (pbk.)

Subjects: LCSH: Internet marketing. | Internet in public relations.

Classification: LCC HF5415.1265 (ebook) | LCC HF5415.1265 .S393 2017 (print) | DDC 658.8/72-dc23

LC record available at https://lccn.loc.gov/2017019099

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