Читать книгу The Real Estate Investors Guide To Guerrilla Marketing - Scott Jelinek - Страница 4

What is Guerrilla Marketing?

The term Guerrilla Marketing was first used in 1984, by Jay Conrad Levinson. He is known as the father of Guerrilla Marketing. Guerrilla Marketing is about using unconventional marketing to maximize results from minimal resources. To put it simply, Guerrilla Marketing is all about matching wits instead of matching budgets.

Guerrilla marketing is an advertising strategy in which low-cost unconventional means are utilized, often in a localized fashion to promote a product. The term guerrilla marketing is easily traced to guerrilla warfare. Utilizing atypical tactics to achieve a goal in a competitive and unforgiving environment.

The best part about guerrilla marketing is that most of the techniques are free or very cheap to implement. These strategies typically do not work for large companies because someone has to be personally accountable. These efforts can’t be outsourced.

Guerrilla marketing is about building relationships. Relationships with everybody, even with people that have never been met in person. Establishing a reputation that is so strong that people will respond as if known on a personal level. They know the brand and that amounts to opportunities to generate profits.

Guerrilla marketing is more about investing time and energy than money. Finding ways to establish a presence in the marketplace.

Here are a few tips to help with guerrilla marketing ideas.

Be knowledgable about the business. Sounds silly, but this is the most common mistake when it comes to marketing, guerrilla or not. Be the expert! Know the business and never stop learning.

Find the pain. Know where to attack, marketing is more successful when applied in the correct place. Know a prospect’s pain points. What do the customers really lack? People immediately notice solutions to their pain points. Human nature is to make decissions emotionally, not logically.

Do not fear reactions. Many people don’t use guerilla tactics because they fear the reaction of others. Don’t! People will laugh. It’s a guarantee. Making an impression can be humorous, but make an impression!

Consistency Is The Key

When implementing a guerrilla marketing strategy, don’t expect results overnight. The key to this kind of a campaign is consistency. If done consistently for years, amazing results will grow and grow and the costs will diminish.

Let me share an example I have been implementing for the past ten years when filling up at a gas station. It is simple and doesn’t take any time at all. This has resulted in the purchase of four properties over the years. On these four deals alone, I have made $30,000, $36,000, $18,000 and 21,000. Wonderful results if seen as extra income from marketing that cost no more than a box of business cards. Just one more strategy that added to the bottom line over the years.

Now, some have asked “Ten years and only four deals?” It doesn’t sound like much on its own. This could seem minor as a stand alone strategy, but combined with all of the other ways of generating business, it can create a stream of income for years to come! It only requires consistancy and continuous implementation of as many of these tactics as possible.

Do not expect results over night. Making these activities part of your daily routine and it will create results! I cannot stress enough the importance of becoming consistant. If you are going to do this, you need to make a commitment to yourself. Promise yourself that you will follow through even if you go a month or two and do not see results. Hang in there and your guerrilla marketing campaign will be a success! Guerrilla Marketing requires patience - ALOT OF IT!