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The Business Case for Courage

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Life shrinks or expands in proportion to one’s courage. 6

– Anaïs Nin

Anna is the kind of person we all want to work with. She is considerate, compassionate, and approachable. In an industry where attracting and retaining talent is nearly impossible, Anna has been extraordinarily successful at keeping her people happy. When I first met Anna, I was in the process of visiting various locations throughout her organization to facilitate feedback from employees in the field. Before meeting Anna and her team, I had heard nothing but gripes from overworked and underpaid employees in other locations, most of whom pointed their fingers at poor leadership – especially in the “disconnected” corporate office. But Anna’s team offered a very different perspective. Their unique account of their experiences was uplifting. I spoke with one team member who held one of the least desirable jobs in the company, having to work at all hours of the night to dispatch calls from employees in the field. He said, “Even if the competition paid me double, I wouldn’t leave this company. Anna treats us like family.”

Anna did, in fact, strike me as a warm and caring matriarch, protectively hovering and providing for her flock. My visit fell on a Friday morning, and per tradition, Anna had brought in her homemade pastries. Before she could set them down on the breakroom table, greedy hands dug in, and her team clustered together to catch up on the week. I used this time as an opportunity to informally learn more about Anna’s leadership. I heard nothing but praise for Anna’s kindness and generosity.

After such an unusual visit, I returned to the corporate office to report back to the divisional president, excited to share a success story amid the myriad of dysfunctional stories I had cataloged during previous site visits. When I concluded sharing my testimonial to Anna’s great leadership, the president shook his head in disappointment. He then pulled up an Excel spreadsheet and began walking me through Anna’s key performance indicators compared to her peers in similar positions around the country.

On average, Anna paid her employees 25 percent more than other teams, even though the cost of living in her region was significantly less expensive. She had three times more resources allocated to the team’s workload than her counterparts, and yet her branch was underperforming in every metric the company measured. In fact, year after year, the problems had progressively gotten worse. The president said, “Anna’s people are happy and they don’t leave because she babies them and lets them get away with not working. She doesn’t do the hard stuff, and she is failing.” He continued, “If she really cared about her people, she’d make some tough decisions because as it stands now, her branch is in jeopardy of being eliminated altogether.” Six months later, Anna and her 60 employees were let go, and her office was closed.

Throughout the world, a business’s success ultimately hinges on two things: the ability to increase revenue and the ability to drive down costs. Even if the business is a nonprofit whose mission is to save lives, without donations coming in and cost being managed, the mission cannot be achieved. In an ever increasingly competitive marketplace of doing more with less, it’s not what you did for me yesterday that matters but what you can do for me today. Shareholders want to see progress, customers want innovations, end users want enhancements, and patients want cures. These lofty goals don’t manifest themselves. They require risk, overcoming obstacles, facing fears, and challenging the status quo. They require a courageous leader.

The Fear of Discomfort and Pain

When you were growing up, if you were lucky, you may have had one or more parents who said you could be anything you wanted to be – if you just wanted it badly enough and worked hard enough. But desire and work ethic alone are not enough. Courage is a fundamental building block to success. It is what differentiates the dreamers from the achievers. When we think of courageous people, we often associate their courage with their behaviors. And although how we see courage is in action, we often miss an inherent and important step that comes first – our emotions.

To explore this further, consider how you would feel encountering three possible scenarios for yourself. In each of these scenarios, take note of your emotions.

Scenario 1. You just ran into your college roommate for the first time in many years. Imagine for a moment how this encounter would likely play out. Would you be excited to see each other, spilling into old stories about fall homecoming games and late nights studying at the local café? Or would you be embarrassed and ashamed, his or her presence a reminder of how foolish and young you once were? In either case, you likely would feel something. Would you categorize that encounter as pleasant or painful?

Scenario 2. Imagine you are meeting a coworker in the cafeteria the morning following a dispute. You have been concerned that your coworker is unfairly targeting one of your team members and creating unnecessary conflict. On the other hand, he believes you are trying to cover up for your team’s poor performance rather than taking responsibility. Your last conversation was heated, and you agreed to disagree. Now, there he is standing in front of you. How do you feel? Do you imagine this encounter to be pleasant or painful?

Scenario 3. Imagine you are leaving a meeting with your boss during which you both presented to customers. During the presentation, your boss took credit for your ideas and eagerly accepted the praise of the customer. She seems to be oblivious to the problem while you are left baffled. How do you imagine this encounter would likely play out? Would you describe it as pleasant or painful?

The Courageous Leader is about being courageous in tough times. So, what are tough times, and what, exactly, is courage?

• Tough times are situations or people we encounter that create some level of discomfort or pain.

• Courage is what moves us to action in the face of tough times.

Recall a time when you were asked to assess your pain on a scale of 1 to 10, with 2 being little pain, 6 moderate pain, and 10 the worst pain you’ve ever felt. Now, think about the exercise we just completed, considering your emotional responses when you encountered the three different people. What was the level of pain each scenario would have created for you? (Refer to Figure 1.1.)


Figure 1.1 Pain Scale


Most of the time, when we encounter unpleasant people or situations, we experience some level of discomfort and even pain. If you are like most people, confronting your boss about taking credit for your ideas would likely not be comfortable and may even be painful. The fear of that pain is what stalls most leaders. Leaders who lack courage don’t have the necessary conversations with their bosses. Instead, they hedge their bets that somehow miraculously the bosses will figure out how they feel and change their behavior accordingly without them having to say or do anything that creates pain. But let’s take a step back into Reality Ville for a minute and talk about what really happens. What really happens is that the boss keeps taking credit for work that isn’t hers to claim, and the leader puts a lid on the pot of resentment, hoping it doesn’t boil over.

After many years of teaching leaders across the globe how to have tough conversations, I noticed one very consistent dilemma arises time and time again. Individuals would leave the class motivated to provide tough feedback to a boss or stand up for themselves to a peer, or talk with a family member about an unresolved dispute. They would also leave armed with new skills, having practiced the conversations competently, and yet nine times out of 10, they would never hold the conversation, or at least not the version they had prepared for. It left me speechless and wondering what was going on. After considering this more carefully, what I’ve come to understand is that in each of these scenarios, the individuals were both motivated and skilled at facing their tough situation or person head-on, but they lacked the courage to move forward in the face of the pain.

Let’s be clear; tough times are more than just tough conversations. Tough times are tough decisions, tough encounters, tough changes, and tough circumstances. The list of scenarios is endless, but here are some examples that commonly show up in the workplace:

• Standing up to the boss about unethical behavior

• Telling an employee he isn’t cutting it when he seems to be giving it his all

• Restructuring your organization and eliminating positions

• Getting feedback that others don’t believe in you or trust you

• Asking a boss to be more respectful of your time

• Holding someone accountable to his or her commitments

• Disagreeing with your team on an important issue

• Admitting that you made a mistake

Pain Thresholds

Our threshold for pain is entirely subjective. Pain is a stimulus, and how we perceive that stimulus will differ based on our individual propensity to sense it and tolerate it.7,8 I first became aware of this phenomenon about six months into my first pregnancy. The reality that, to have my baby, I would have to subject myself to a tremendous amount of pain hit me hard. Anyone who knows me understands that, when it comes to physical pain, I am likely to be the first to leave running and screaming. In fact, I passed out the first time I had to get blood drawn and almost hyperventilated when I was informed that drawing blood would be a regular routine until the baby was born. Officially, when it comes to pain, I am a wimp. So the prospect of primal-screaming kind of pain during labor just did not seem like a viable option for me, despite knowing that millions of women – literally – had done this before and survived.

I told my doctor that I wanted to schedule surgery. He seemed a little puzzled, sifting through my file looking for an explanation of my request. When he couldn’t find one, he reminded me that I was in good health and so was my baby, and there was no need for surgery. I told him I wanted surgery because I did not like pain. My doctor assured me that there would be pain involved in surgery as well. I asked him whether there would be less pain in surgery than in natural delivery, and he said yes, there would be less pain. When he realized I was serious, he chuckled a little and told me that it was my choice. He said my baby would be healthy and would love me just as much either way. That was all I needed to hear. I left his office with a date for surgery three months later. This, of course, is a decision most moms probably can’t fathom and may even shake their heads at in disapproval. And I’m okay with that. I have two healthy children who love me, and I have no knowledge of the pain associated with natural childbirth. I’ll accept others’ judgment for my ignorance any day. These are consequences I’m willing to accept.

But in leadership, we don’t get to cop out so easily. Or if we do, we suffer bigger consequences with larger impact. In leadership, we are responsible for the collective good we represent. When we don’t address a problem, we create a dynamic that touches all parts of the system – like a pebble that causes ripples through water. As leaders, our actions do not just affect us alone – ever. Others are watching what we do and listening to what we say, their goal being to observe and determine how we will lead when faced with tough times. Even though our pain tolerances – or thresholds – may differ, with what seems routine for one feeling like walking over hot coals to another, as leaders, we are all held to the same standard. Leaders are expected to be courageous.

Here is the good news. Although courage is not easy, it is accessible to everyone. Here is the not-so-good news. The way to embrace courage is to embrace pain. It’s not that courageous leaders derive pleasure from pain but that they are willing to accept pain as part of the process.

Common Reactions to Tough Times

Although our threshold for pain is different, we are likely to have a common reaction to it. Let me illustrate this by sharing a story you can likely relate to. After an incredibly long travel day, I finally landed at my home airport and shuffled my way through the crowds to the walkway to the parking garage. As I stepped off the curb and onto the street, pulling my bag behind me, a large bus was barreling toward me. Without a single thought, I instinctively jumped back onto the curb. It took about 30 seconds before I could process what had just happened. It occurred to me afterward that whatever drew me back to safety was not me but something instinctual inside me that sensed danger before my sleepy head could acknowledge it. And that’s exactly what happened.

We Feel (We Experience Fear, Discomfort, or Pain)

There is a part of our brain that knows instinctively when danger is imminent. It is called the amygdala. According to the Institute for Health and Human Performance, the amygdala’s job is to perceive and respond to threats. It answers the primal question of “Do I eat it or does it eat me?”9 The amygdala responds to a threat in milliseconds, before the part of our brain that processes information for reasoning, the neocortex, can respond. This explains why, if you’ve ever been in a near death situation, you likely found yourself responding before you really understood the rationale behind your response. Your fight, flight, or freeze response took over so that it could be driving your brain rather than the part of your brain that needs to intellectually process information.10

Consider the options if my neocortex had engaged in a series of questions to assess my options while confronted with the bus:

Option 1 – leave the bag on the curb and run across the street to beat the bus.

Option 2 – take your bag with you back to the curb.

Option 3…by this time, I’m dead.

The amygdala helps ensure our safety by providing us an immediate reaction that shows up as fear, discomfort, or pain. This is how we know that there is a threat. These emotions are our early warning signs shouting, “Warning! Warning! You are entering dangerous territory!” Now, the problem is that not everything the amygdala perceives as a threat is real. At the airport walkway, the amygdala saved me from being hit by a bus, but in the conference room during a meeting (even though it feels like we are getting run over), the threat in the room is likely a differing opinion, not a bus. For many of us, our body will respond to the fear, discomfort, or pain in the meeting room as if it were warning us of a real physical threat. And we’ll move to fight, flee, or freeze, regardless.11

We Think (We Process It Intellectually)

Once we feel pain, we move to engaging our neocortex, which then has time to think about what just happened. This part of the process is completely objective. Our brains are processing information about what occurred. In my scenario, once safe, I could acknowledge that I stepped out in front of a bus and stepped back with my bag before it could hit me. I then acknowledged that I was tired and not paying attention to where I was going as the probable cause of why I ended up in the situation. Back in the meeting room where we feel run over by a bus – our colleague who represents a threat – we can now intellectualize what has just occurred. This is when we collect data based on what we can see or hear.12 Likely we might collect data that looks something like this:

• I asked for support from Robby before the meeting, and he agreed to go into this meeting aligned.


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6

“Anais Nin Quotes.” Excerpt from THE DIARY OF ANAIS NIN, Volume Three: 1939-1944. Copyright © 1969 by Anais Nin and renewed 1997 by Rupert Pole and Gunther Stuhlmann. Reprinted by permission of Houghton Mifflin Harcourt Publishing Company.

7

Ross, Philip. “Why Do Some People Tolerate Pain Better Than Others? New Study Links Pain Sensitivity with Grey Matter in Brain.” International Business Times, January 15, 2014. http://www.ibtimes.com/why-do-some-people-tolerate-pain-better-others-new-study-links-pain-sensitivity-grey-matter-brain.

8

Wake Forest University Baptist Medical Center. “Brain Imaging Confirms That People Feel Pain Differently.” ScienceDaily, June 24, 2003. www.sciencedaily.com/releases/2003/06/030624090043.htm.

9

Institute for Health and Human Performance. “Performing Under Pressure: The Science of Emotional Intelligence” (training program). Accessed December 22, 2016. http://www.ihhp.com/emotional-intelligence-training/.

10

Öhman, Arne. “The Role of the Amygdala in Human Fear: Automatic Detection of Threat.” Psychoneuroendocrinology 30, no. 10 (November 2005): 953–58.

11

Koutsikou, Stella, Jonathan J. Crook, Emma V. Earl, J. Lianne Leith, Thomas C. Watson, Bridget M. Lumb, and Richard Apps. “Neural Substrates Underlying Fear-Evoked Freezing: The Periaqueductal Grey–Cerebellar Link.” The Journal of Physiology 592, Part 10 (May 2014): 2197–213.

12

Wright, Anthony. “Limbic System: Amygdala.” In Neuroscience Online: An Electronic Textbook for the Neurosciences, edited by John H. Byrne. Houston: University of Texas Medical School at Houston, 1997. http://neuroscience.uth.tmc.edu/s4/chapter06.html.

The Courageous Leader

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