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B is for Blog
ОглавлениеEverything you do online shapes your personal brand. And most, if not all, of your online communications connect back to your blog.
When you’re done with this book, you’ll have many tools in your personal branding arsenal. Some are more important than others. Some are optional. Blogging is not. Blogging is an imperative discipline of the personal brander.
If you haven’t begun blogging, you’ll gain some useful starting points here. If you blog now, use the tips here to improve your blog. You should strive to become a better blogger each and every time you go into your content management system and click “new post.”