Читать книгу The Road to Recognition - Seth Price - Страница 56

Design a smart

and stylish

identity

Look good. Everything you create should be presented with class and continuity. Develop a tasty logo, color palette, and design standards that reflect well on your brand.

D is for Design

According to Seth Godin, a brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

A brand might also be defined as:

 A perceived image and emotional response to a company, product, or person

 What a prospect thinks of when hearing your brand name