Читать книгу Equity Value Enhancement - Sheeler Carl L. - Страница 13

“Values are more than numbers.”

The above statement would at first glance be seen in the context of finance; however, a significant opportunity and challenge exists. Owners' and advisors' human values are just as relevant, if not more so. Both constituencies seek better ways to get from here to there.

This may be referred to as achieving liquidity to legacy, or success to significance. But where is guidance on the nonfinancial? This higher purpose, or self-actualization for Maslow's Hierarchy of Needs fans, is dear to the author. Mid-market business owners are a rare breed who dare to be great. They are the innovation and employment engine for the U.S. economy. They are the unheralded heroes who are seldom recognized in college corporate finance classes or Wall Street media. What to do when they transition from daily blocking and tackling to more time to do what they want?

This book reflects two passions of the author: (1) provide guidance to owners and advisors to leverage human and financial capital while managing risk, and (2) provide respite for those who have served in our U.S. Armed Services – our brothers and sisters in arms. (My wife and I are both U.S. Marine veterans.)

The stats are staggering. Up to 20 percent of those with military service, many who have been on five or more deployments, suffer from combat post-traumatic stress disorder (PTSD). PTSD is not an affliction for which a prescription drug is the simple answer. The operative word is trauma and healing can take years. The rate of unemployment, substance abuse, and homelessness is higher for those who have served. Supporting our troops is as important in peacetime as it is when they're deployed, with over 2,000,000 having served in Iraq and Afghanistan since 9/11. Every affected veteran, with care and treatment, can be the human capital that is so elemental to this book.

All proceeds received by the author will go to a 501(c)3. The 501(c)3 will operate at the Two Bears Ranch (see websites at www.dosososranch.org or www.twobearsranch.com) in Colorado, which will be home to rehabilitated dogs and horses. Veterans in the program will benefit from equine and canine therapy. Both the animals and their military care providers will heal and prosper. In addition, residents will have the opportunity to plant and eat from organic gardens, as well as learn business and life skills for transition back to society. The 501(c)3 will be funded by donations, grants, and ranch operations. Ranch revenues will be from equestrian and pet boarding/training, executive and spiritual retreats; and several home sites with acreage will be available for sale. Crowd funding will also be sourced.

If you order this book directly from me at www.carlsheeler.com, you may pay whatever you wish, to include making a tax-deductible donation. If you choose to purchase the book directly from Wiley Finance or from a retailer, consider supporting this cause or visiting the ranch you helped build.