Читать книгу Social Media Marketing For Dummies - Shiv Singh - Страница 12

A discussion of any subject needs to begin with a definition, and so here’s the one for social media marketing: Social media marketing (SMM) is a technique that employs social media (content created by everyday people using highly accessible and scalable technologies such as social networks, blogs, micro-blogs, message boards, podcasts, social bookmarks, communities, wikis, and vlogs).

Social media (which has probably been one of the most hyped buzzwords of the last decade) refers to content created and consumed by regular people for each other. It includes the comments a person adds at the end of an article on a website, the family photographs she uploads to a photo-sharing service, the conversations she has with friends in a social network, and the blog posts she publishes or comments on. That’s all social media, and it’s making everyone in the world a content publisher and arbitrator of content. It’s democratizing the web. Facebook, shown in Figure 1-1, is the most popular social network. It allows you to connect with friends and share information in a matter of minutes. Facebook has 2.41 billion monthly active users around the world.

FIGURE 1-1: Facebook is just one example, albeit the largest, of the many media platforms.